Academic Director: S. Ahmed E-mail: mgmtss@utsc.utoronto.ca

This Program gives students the perspective of the overall organization and beyond. In addition to the company focus, Marketing also ensures that students take an external orientation by having an in-depth understanding of the competition and the consumer. While developing a good understanding of all the issues involved in developing marketing strategy, the student will learn to implement the tools of marketing tactics.

Enrolment Requirements
Enrolment in this Program is limited.

1. Students enrolling directly from high school are admitted on the basis of academic performance. They must have completed Grade 12 English and Grade 12 Calculus.

Course Guidelines for Students Admitted to B.B.A. Programs Directly from High School Students must complete the following courses in their first year of study: MGTA05H3, MGEA02H3, MGEA06H3, MATA32H3, MATA33H3, MGAB01H3, MGAB02H3, MGMA01H3 and MGTA35H3.

2. Students requesting admission after first year must request ONLY ONE Management Subject POSt on ACORN. Students may apply at the end of the Winter semester and/or at the end of the Summer semester. Application for admission will be considered only for the round during which the student has made the Subject POSt request.

The minimum Cumulative Grade Point Average (CGPA) for Program admission is calculated for each application period, and is based on University of Toronto courses only. Decisions are made when all grades have been received.

Students must have completed the following courses (or their equivalent): MGTA01H3, MGTA02H3, MGEA02H3, MGEA06H3, MATA32H3, and MATA33H3. [MATA32H3 and MATA33H3] are strongly recommended, however [MATA29H3/​A30H3/​A31H3 and MATA35H3/​A36H3/​A37H3] may also be used to satisfy the calculus requirement. None of the courses listed above (or their equivalent) can be designated as CR/NCR. Of the total credits that students have completed when they apply, at least 4.0 credits just in University of Toronto courses that have been graded (i.e., not designated as CR/NCR). Students may apply until they have completed up to 10.0 credits. Students who have completed more than 10.0 credits will not be considered for admission to the Program.

In order to remain in the Program, students must maintain a CGPA of 2.0 or higher after having attempted at least 4.0 credits. Students whose CGPA falls below 2.0 will be removed from the Program. Students removed from the program, for this reason, may request reinstatement if they complete at least 2.0 credits (none of which can be designated as CR/NCR) in the following session and raise their CGPA to at least 2.0. This opportunity will be provided only once.

Program Requirements
The Program requires the completion of 15.5 to 16.0 credits as part of a twenty-credit B.B.A. degree.

Note: A single course may only be used once to fulfill one of the following requirements:

1. (7.0 to 7.5 credits, depending on the combination of courses completed):
MGMA01H3 Principles of Marketing
MGTA05H3 Foundations of Business Management or [MGTA01H3 and MGTA02H3]
[MGTA35H3 Management Communications for non Co-op or MGTA36H3 Management Communications for Co-op]
MGAB01H3 Introductory Financial Accounting l
MGAB02H3 Introductory Financial Accounting ll
MGAB03H3 Introductory Management Accounting
MGFB10H3 Principles of Finance
MGHB02H3 Managing People and Groups in Organizations
MGHB12H3 Human Resource Management
MGMB01H3 Marketing Management
MGFC10H3 Intermediate Finance
MGHC02H3 Management Skills
MGOC10H3 Analytics for Decision Making
MGOC20H3 Operations Management

2. (1.0 credit):
[MATA32H3 and MATA33H3] strongly recommended, or
[MATA30H3/​A31H3 and MATA35H3/​A36H3/A37H3]

3. At least 0.5 credit of courses emphasizing strategic management, chosen from:
MGSC01H3 Corporate Strategy
MGSC03H3 Public Management
MGSC05H3 The Changing World of Business-Government Relations
MGSC10H3 Business Strategy in the Digital Age
MGSC12H3 Narrative and Management
MGSC14H3 Management Ethics
MGSC20H3 Consulting and Contracting: New Ways of Work
MGSB22H3 Entrepreneurship
MGSD24H3 New Venture Creation and Planning
MGSC30H3 The Legal Environment of Business l

4. (4.0 credits):
MGEA02H3 Introduction to Microeconomics: A Mathematical Approach
MGEA06H3 Introduction to Macroeconomics: A Mathematical Approach
MGEB02H3 Price Theory: A Mathematical Approach
MGEB06H3 Macroeconomic Theory and Policy: A Mathematical Approach
MGEB11H3 Quantitative Methods in Economics I
MGEB12H3 Quantitative Methods in Economics II
1.0 credit at the C-level in Economics for Management Studies courses [excluding MGEC91H3, MGEC92H3, and MGEC93H3].

5. 6 of the following courses (3.0 credits):
MGMC01H3 Market Research
MGMC02H3 Consumer Behaviour
MGMC11H3 Product Management and Branding
MGMC12H3 Advertising: From Theory to Practice
MGMC13H3 Pricing Strategy
MGMC14H3 Sales and Distribution Management
MGMD01H3 Applied Marketing Models
MGMD02H3 Judgement and Decision Making
MGMD10H3 Seminar in Consumer Psychology I
MGMD11H3 Seminar in Consumer Psychology II
MGMD20H3 Special Topics in Marketing I
MGMD21H3 Special Topics in Marketing II

Note: In selecting options and electives, students should refer to the guidelines for program breadth and depth found in section 6A.2 (Degree Requirements) of this Calendar.