MDSB33H3: Media and Consumer Cultures

This course introduces students to the study of advertising as social communication and provides a historical perspective on advertising's role in the emergence and perpetuation of "consumer culture". The course examines the strategies employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life.

[Enrolment in the Major program in Media and Communication Studies and [MDSA10H3 or (MDSA01H3)] and MDSA11H3 and [MDSA12H3 and [MDSA13H3 or (MDSA02H3)] ] or [JOUA01H3 and JOUA02H3] ] or [Enrolment in the Minor Program in Media Studies and MDSA11H3 and [MDSA13H3 or (MDSA02H3)] ]or SOCB58H3
(MDSB03H3)
History, Philosophy and Cultural Studies