MDSC25H3: Understanding Audiences in the Digital Age
Understanding the interests and goals of audiences is a key part of media production. This course introduces communication research methods including ratings, metrics, in-depth interviews, and focus groups. The focus of class discussion and research project is to use these methods to be able to understand the nature of audiences’ media use in the digital age.
[2.0 credits at the B-level in MDS courses] or [2.0 credits at the B-level in JOU courses] or [4.5 credits from the Major (Joint) program in New Media Studies Group I and Group II courses]
