MDSC80H3 Understanding Audiences in the Digital Age

Understanding the interests and goals of audiences is a key part of media production. This course introduces communication research methods including ratings, metrics, in-depth interviews, and focus groups. The focus of class discussion and research project is to use these methods to be able to understand the nature of audiences’ media use in the digital age.

Same as JOUC80H3

Prerequisite: 

ACMB01H3 and [[2.0 credits at the B-level in MDS courses] or [2.0 credits at the B-level in JOU courses] or [4.5 credits from the Major (Joint) program in New Media Studies Group I and Group II courses]]

Exclusion: 
Enrolment Limits: 
45
Breadth Requirements: 
History, Philosophy & Cultural Studies