MGMC30H3: Event and Sponsorship Management

Event and Sponsorship Management involves the selection, planning and execution of specific events as well as the management of sponsorship rights. This will involve the integration of management skills, including finance, accounting, marketing and organizational behaviour, required to produce a successful event.

Prerequisite
Completion of at least 10.0 credits in any B.B.A. program
Enrolment Limits
60
Breadth Requirements
Social and Behavioural Sciences