This course introduces students to the nature and elements of innovation and explores the application of innovation to various stages of business evolution and to different business sectors. The course has a significant practical component, as student groups will be asked to provide an innovation plan for a real company. This course includes work-integrated-learning components, and satisfies the WIL requirement of the BBA degree.
Social and Behavioural Sciences
Priority will be given to students enrolled in the Entrepreneurship Stream of the Specialist/Specialist Co-op programs in Strategic Management.