An introduction to basic marketing concepts and tools that provide students with a conceptual framework for analyzing marketing problems facing global managers. Topics are examined from an international marketing perspective and include: buyer behaviour, market segmentation and basic elements of the marketing mix.
Prerequisite:
Enrolment in the MIB program
Exclusion:
MGMA01H3, MGT252H5, RSM250H1
Enrolment Limits:
40
Breadth Requirements:
Social & Behavioural Sciences