MGIA01H3 Principles of International Marketing

An introduction to basic marketing concepts and tools that provide students with a conceptual framework for analyzing marketing problems facing global managers. Topics are examined from an international marketing perspective and include: buyer behaviour, market segmentation and basic elements of the marketing mix.

Prerequisite: 
Exclusion: 

( MGTB07H3), MGMA01H3/( MGTB04H3), RSM250H, MGT252H

Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences