An introduction to basic concepts and tools of marketing designed to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix. Enrolment is limited to students registered in Programs requiring this course.
Prerequisite:
Enrolment in any Bachelor of Business Administration (BBA) program.
Enrolment Limits:
60
Breadth Requirements:
Social & Behavioural Sciences