MGIA01H3: Principles of International Marketing

An introduction to basic marketing concepts and tools that provide students with a conceptual framework for analyzing marketing problems facing global managers. Topics are examined from an international marketing perspective and include: buyer behaviour, market segmentation and basic elements of the marketing mix.

Enrolment in the MIB program
MGMA01H3, MGT252H5, RSM250H1
Social and Behavioural Sciences