MGIA01H3 Principles of International Marketing

An introduction to basic marketing concepts and tools that provide students with a conceptual framework for analyzing marketing problems facing global managers. Topics are examined from an international marketing perspective and include: buyer behaviour, market segmentation and basic elements of the marketing mix.

Prerequisite: 

Enrolment in the MIB program

Exclusion: 

MGMA01H3, MGT252H5, RSM250H1

Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences