An introduction to basic concepts and tools of marketing designed to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix. Enrolment is limited to students registered in Programs requiring this course. This course includes work-integrated-learning components, and satisfies the WIL requirement of the BBA degree.
Enrolment in any Bachelor of Business Administration (BBA) program.
Social and Behavioural Sciences