MGMA01H3: Principles of Marketing

An introduction to basic concepts and tools of marketing designed to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix. Enrolment is limited to students registered in Programs requiring this course. This course includes work-integrated-learning components, and satisfies the WIL requirement of the BBA degree.

Prerequisite
Enrolment in any Bachelor of Business Administration (BBA) program.
Exclusion
MGIA01H3, RSM250H1
Enrolment Limits
60
Breadth Requirements
Social and Behavioural Sciences