MGMA01H3 Principles of Marketing

An introduction to basic concepts and tools of marketing designed to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix. Enrolment is limited to students registered in Programs requiring this course.


Enrolment in any Bachelor of Business Administration (BBA) program.


MGIA01H3, RSM250H1

Enrolment Limits: 
Breadth Requirements: 
Social & Behavioural Sciences