MGMA01H3 Principles of Marketing

An introduction to basic concepts and tools of marketing designed to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix. Enrolment is limited to students registered in Programs requiring this course.

Prerequisite: 

Enrolment in any Bachelor of Business Administration (BBA) program.

Exclusion: 

MGIA01H3, RSM250H1

Enrolment Limits: 
60
Breadth Requirements: 
Social & Behavioural Sciences