MGMC11H3 Product Management and Branding

Managing products and brands is one of the most important functions of a successful marketer. Product lines and extensions and other issues of product portfolio will be covered in this course. This course also examines issues about brand equity, its measurement and contemporary challenges faced by marketers about branding product management.

Prerequisite: 
Exclusion: 
Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences