MGMC13H3 Pricing Strategy

Pricing right is fundamental to a firm's profitability. This course draws on microeconomics to develop practical approaches for optimal pricing decision-making. Students develop a systematic framework to think about, analyze and develop strategies for pricing right. Key issues covered include pricing new product, value pricing, behavioural issues, and price segmentation.

Prerequisite: 
Exclusion: 
Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences