MGMC14H3 Sales and Distribution Management

Sales and distribution are critical components of a successful marketing strategy. The course discusses key issues regarding sales force management and distribution structure and intermediaries. The course focuses on how to manage sales force rather than how to sell, and with the design and management of an effective distribution network.

Prerequisite: 
Exclusion: 
Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences