MGMC02H3 Consumer Behaviour

This course provides an overview of the role of products in the lives of consumers. Drawing on theories from psychology, sociology and economics, the course provides (1) a conceptual understanding of consumer behaviour (e.g. why people buy), and (2) an experience in the application of these concepts to marketing decisions.


MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3)



Enrolment Limits: 
Breadth Requirements: 
Social & Behavioural Sciences