MGMC02H3: Consumer Behaviour

This course provides an overview of the role of products in the lives of consumers. Drawing on theories from psychology, sociology and economics, the course provides (1) a conceptual understanding of consumer behaviour (e.g. why people buy), and (2) an experience in the application of these concepts to marketing decisions. This course includes work-integrated-learning components, and satisfies the WIL requirement of the BBA degree.

MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3)
Social and Behavioural Sciences
Partnership-Based Experience