MGMC12H3: Advertising: From Theory to Practice

An introduction to the basic communication tools used in planning, implementing and evaluating promotional strategies .The course reviews basic findings of the behavioural sciences dealing with perception, personality, psychological appeals, and their application to advertising as persuasive communication. Students will gain experience preparing a promotional plan for a small business. The course will rely on lectures, discussions, audio-visual programs and guest speakers from the local advertising industry.

Social and Behavioural Sciences
Partnership-Based Experience