MGMC20H3: Marketing in the Information Age

This course covers the advantages/disadvantages, benefits and limitations of E-commerce. Topics include: E-commerce business models; Search Engine Optimization (SEO); Viral marketing; Online branding; Online communities and Social Networking; Mobile and Wireless E-commerce technologies and trends; E-Payment Systems; E-commerce security issues; Identity theft; Hacking; Scams; Social Engineering; Biometrics; Domain name considerations and hosting issues. Students will also gain valuable insight from our guest speakers.

40
Social and Behavioural Sciences
Partnership-Based Experience