MGIB01H3 Global Marketing

This course examines the challenge of entering and operating in foreign markets. Topics such as international marketing objectives, foreign market selection, adaptation of products, and communication and cultural issues, are examined through case discussions and class presentations. The term project is a detailed plan for marketing a specific product to a foreign country.

Prerequisite: 
Exclusion: 
Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences