MGMB01H3 Marketing Management

This course builds on the introductory course in marketing and takes a pragmatic approach to develop the analytical skills required of marketing managers. The course is designed to help improve skills in analyzing marketing situations, identifying market opportunities, developing marketing strategies, making concise recommendations, and defending these recommendations. It will also use case study methodology to enable students to apply the concepts learned in the introductory course to actual issues facing marketing managers.

Prerequisite: 
Exclusion: 
Enrolment Limits: 
40
Breadth Requirements: 
Social & Behavioural Sciences