MGMD01H3 Applied Marketing Models

Marketing is a complex discipline incorporating not only an “art” but also a “science”. This course reviews the “science” side of marketing by studying multiple models used by companies. Students will learn how to assess marketing problems and use appropriate models to collect, analyze and interpret marketing data.

Prerequisite: 
Exclusion: 

( MGTD30H3), MGT455H

Enrolment Limits: 
30
Breadth Requirements: 
Quantitative Reasoning