MGMD10H3 Special Topics in Marketing I

This course brings current faculty research in areas like consumer behaviour and choice, pricing, promotions, attitudes and their importance to marketing and research methodology. The coverage will include specific theoretical or functional areas in marketing. The particular content in any given year will depend on the faculty member.

Prerequisite: 
Enrolment Limits: 
20
Breadth Requirements: 
Social & Behavioural Sciences