MGMD01H3: Applied Marketing Models

Marketing is a complex discipline incorporating not only an “art” but also a “science”. This course reviews the “science” side of marketing by studying multiple models used by companies. Students will learn how to assess marketing problems and use appropriate models to collect, analyze and interpret marketing data.

Prerequisite
Exclusion
MGT455H5
Enrolment Limits
30
Breadth Requirements
Quantitative Reasoning