MGMD10H3: Seminar in Consumer Psychology I

This seminar style course has advanced discussions that will go in-depth into a variety of topics in consumer psychology. Students will read papers from academic journals each week, lead the discussions, and share their ideas. Students are expected to submit a research paper at the end of the term. This course is appropriate for senior marketing students who are keen on getting insights into consumer psychology and/or those who want to get exposure to academic research in consumer psychology.

Social and Behavioural Sciences
University-Based Experience