MGMD21H3: Competitive Marketing in Action

This course focuses on the analysis required to support marketing decisions and aid in the formation of marketing strategy. This is a Marketing simulation course which will challenge students to make real-time decisions with realistic consequences in a competitive market scenario. As part of a team, students will make decisions on Pricing, branding, distribution strategy, commissioning and using market research, new product launches and a variety of related marketing actions while competing with other teams in a simulation that will dynamically unfold over the semester. This is an action-packed capstone course and will give students the chance to apply what they have learned and to polish their skills in a realistic environment.

Social and Behavioural Sciences