This course is designed to provide students with an understanding of compensation programs and systems. Students will learn how to design and manage compensation and benefit programs; individual and group reward and incentive plans; and how to evaluate jobs and assess employee performance.

This course covers advanced special topics in the area of organizational behaviour and human resources. The specific topics will vary from year to year, but could include topics in: organizational culture, motivation, leadership, communication, organizational design, work attitudes, job analysis, employee well-being and performance, performance management, selection, training, or equity, diversity and inclusion at work. The specific topics to be covered will be set out in the syllabus for the course for each semester in which it is offered.

An introduction to basic marketing concepts and tools that provide students with a conceptual framework for analyzing marketing problems facing global managers. Topics are examined from an international marketing perspective and include: buyer behaviour, market segmentation and basic elements of the marketing mix.

This course examines how human resource practices are different across cultures and how they are affected when they "go global." It examines how existing organizational structures and human resource systems need to adapt to globalization, in order to succeed domestically and internationally.

This course examines the challenge of entering and operating in foreign markets. Topics such as international marketing objectives, foreign market selection, adaptation of products, and communication and cultural issues, are examined through case discussions and class presentations. The term project is a detailed plan for marketing a specific product to a foreign country.

Examines how and why people from different cultures differ in their workplace behaviours, attitudes, and in how they behave in teams. Uses discussion and case studies to enable students to understand how employees who relocate or travel to a different cultural context, can manage and work in that context.

International Corporate Strategy examines the analyses and choices that corporations make in an increasingly globalized world. Topics will include: recent trends in globalization, the notion of competitive advantage, the choice to compete through exports or foreign direct investment, and the risks facing multinational enterprises.

Leaders who work internationally must learn how to customize their leadership competencies to the different cultures in which they practice. By using role plays, simulations, cases, and class discussions, students will develop the culturally appropriate leadership skills of articulating a vision, planning and implementing goals, negotiation, and providing effective feedback.

This course offers an introduction to key topics in the law governing international trade and business transactions, including the law and conventions governing foreign investment, and the legal structure of doing business internationally, the international sale and transportation of goods, international finance, intellectual property and international dispute settlement.

This course focuses on critical thinking and problem solving skills through analyzing, researching and writing comprehensive business cases, and is offered in the final semester of the MIB specialist program. It is designed to provide students the opportunity to apply the knowledge acquired from each major area of management studies to international real-world situations.

An introduction to basic concepts and tools of marketing designed to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix. Enrolment is limited to students registered in Programs requiring this course. This course includes work-integrated-learning components, and satisfies the WIL requirement of the BBA degree.

This course builds on the introductory course in marketing and takes a pragmatic approach to develop the analytical skills required of marketing managers. The course is designed to help improve skills in analyzing marketing situations, identifying market opportunities, developing marketing strategies, making concise recommendations, and defending these recommendations. It will also use case study methodology to enable students to apply the concepts learned in the introductory course to actual issues facing marketing managers.

A decision oriented course, which introduces students to the market research process. It covers different aspects of marketing research, both quantitative and qualitative, and as such teaches some essential fundamentals for the students to master in case they want to specialize in marketing. And includes alternative research approaches (exploratory, descriptive, causal), data collection, sampling, analysis and evaluation procedures are discussed. Theoretical and technical considerations in design and execution of market research are stressed. Instruction involves lectures and projects including computer analysis.

This course provides an overview of the role of products in the lives of consumers. Drawing on theories from psychology, sociology and economics, the course provides (1) a conceptual understanding of consumer behaviour (e.g. why people buy), and (2) an experience in the application of these concepts to marketing decisions. This course includes work-integrated-learning components, and satisfies the WIL requirement of the BBA degree.

Managing products and brands is one of the most important functions of a successful marketer. Product lines and extensions and other issues of product portfolio will be covered in this course. This course also examines issues about brand equity, its measurement and contemporary challenges faced by marketers about branding product management.

An introduction to the basic communication tools used in planning, implementing and evaluating promotional strategies .The course reviews basic findings of the behavioural sciences dealing with perception, personality, psychological appeals, and their application to advertising as persuasive communication. Students will gain experience preparing a promotional plan for a small business. The course will rely on lectures, discussions, audio-visual programs and guest speakers from the local advertising industry.

Pricing right is fundamental to a firm's profitability. This course draws on microeconomics to develop practical approaches for optimal pricing decision-making. Students develop a systematic framework to think about, analyze and develop strategies for pricing right. Key issues covered include pricing new product, value pricing, behavioural issues, and price segmentation.

Sales and distribution are critical components of a successful marketing strategy. The course discusses key issues regarding sales force management and distribution structure and intermediaries. The course focuses on how to manage sales force rather than how to sell, and with the design and management of an effective distribution network.

This course covers special topics in the area of Marketing. The specific topics will vary from year to year but could include topics in consumer behaviour, marketing management, marketing communication, new developments in the marketing area and trends. The specific topics to be covered will be set out in the syllabus for the course for each semester in which it is offered.

Marketing is a complex discipline incorporating not only an “art” but also a “science”. This course reviews the “science” side of marketing by studying multiple models used by companies. Students will learn how to assess marketing problems and use appropriate models to collect, analyze and interpret marketing data.

This course combines the elements of behavioural research as applied to consumers' decision making models and how this can be used to predict decisions within the marketing and consumer oriented environment. It also delves into psychology, economics, statistics, and other disciplines.

This seminar style course has advanced discussions that will go in-depth into a variety of topics in consumer psychology. Students will read papers from academic journals each week, lead the discussions, and share their ideas. Students are expected to submit a research paper at the end of the term. This course is appropriate for senior marketing students who are keen on getting insights into consumer psychology and/or those who want to get exposure to academic research in consumer psychology.

This seminar style course has advanced discussions that will go in-depth into a variety of topics in consumer psychology. Students will read papers from academic journals each week, lead the discussions, and share their ideas. Students are expected to submit a research paper at the end of the term. This course is appropriate for senior marketing students who are keen on getting insights into consumer psychology and/or those who want to get exposure to academic research in consumer psychology.

This course focuses on current faculty research in areas like consumer behaviour and choice, pricing, promotions, etc. and their importance to marketing and research methodology. Topics covered will include specific theoretical or functional areas in marketing. The particular content in any given year will depend on the faculty member.

This course focuses on current faculty research in areas like consumer behaviour and choice, pricing, promotions etc. and their importance to marketing and research methodology. Topics covered will include specific theoretical or functional areas in marketing. The particular content in any given year will depend on the faculty member.

This course focuses on the analysis required to support marketing decisions and aid in the formation of marketing strategy. This is a Marketing simulation course which will challenge students to make real-time decisions with realistic consequences in a competitive market scenario. As part of a team, students will make decisions on Pricing, branding, distribution strategy, commissioning and using market research, new product launches and a variety of related marketing actions while competing with other teams in a simulation that will dynamically unfold over the semester. This is an action-packed capstone course and will give students the chance to apply what they have learned and to polish their skills in a realistic environment.

The course develops understanding and practical skills of applying quantitative analysis for making better management decisions. Studied analytics methodologies include linear programming; multi-criteria optimization; network and waiting-line models; decision analysis. Methodologies are practiced in a broad range of typical business problems drawn from different areas of management, using spreadsheet modelling tools.

The course lays the foundation of business data analytics and its application to Management. Using state-of-the-art computational tools, students learn the fundamentals of processing, visualizing, and identifying patterns from data to draw actionable insights and improve decision making in business processes.

An introduction to a broad scope of major strategic and tactical issues in Operations Management. Topics include project management, inventory management, supply chain management, forecasting, revenue management, quality management, lean and just-in-time operations, and production scheduling.

This course will focus on topics in Analytics and Operations Management that are not covered or are covered only lightly in regularly offered courses. The particular content in any given year will depend on the faculty member. Possible topics include (but are not limited to) production planning, revenue management, project management, logistics planning, operations management in shared economy, and health care operations management.